Most of the time the main focus of piloting, even when it comes to cross-country flights, is to complete a route, get a logbook stamp and head further. This time we are taking a completely different approach by flying solely for the sake of fun taking the aircraft to the most picturesque and inaccessible spots in the world and engaging with strangers and wanderers along the route. The company is relying on strong digital media strategy that involves extensive coverage on such channels as Instagram, Twitter and Telegram. Moreover, #FORTHISFORTHAT YouTube channel will be created where Fabien will host an innovative social exploration show putting social engagement with locals and nomads at the core of it.